The first big eBook news of 2010 being the iPad, of course.
I’d been awaiting today’s announcement for quite some time, hoping it would come, and now it has.
This is huge. Major huge!
1) TuneCore has had a multi-year relationship with Apple. No one moving into the iBookstore can claim likewise.
2) TuneCore will not put its logo on your brand. They remain invisible to everybody.
3) How can you beat 100% royalties (minus Apple’s 30%, of course)? No one else can do this. With everyone else, you get a slice of the 70% that’s left over.
4) Aside from that, it’s your own ISBN. Not shared with anyone else, which can cause problems down the road.
Right now, BiblioCore is not announcing the fee for any of this. But if the rates for music is any indication — and it should be, because you really can’t milk writers (well, not much from professional writers; non-writers who think they should be writing get taken to the cleaners every day!) — then this would be the way for every serious writer to go.
One reason why I suspect BiblioCore is mum on pricing is because they want to attract the many small publishers out there too. Not simply single writers, but companies that have an inventory of titles they want to place in the iBookstore. Due to the deep discounts I’d expect them to offer such publishers, it’s wise of them to shut up right now.
While there are other services out there announcing they’ll get books in the iBookstore, BiblioCore is the first one I’d personally consider. This is based on their record, however, not personal experience, so keep that in mind. But it’s impressed me over the years that whenever I asked a band or musician how they managed to sell their work in the iTunes Store, every one of them replied, “TuneCore.”