Scribd Sees The Future: Does Publishing See It?

Scribd: Publishers Are Wasting Time, Money, Effort In Creating iPad Apps

With publishers’ budgets and resources fairly limited, online document marketplace Scribd hopes that instead of devoting the time and fees to working with major content design firms, magazines will simply let it create an HTML5 app for them in a matter of minutes. The only price: Scribd wants a share of the ad revenues.

Scribd is correct in seeing that creating an OS-specific/device-specific publication is a sucker’s game.

But it’s also a sucker’s game to give a middleman like Scribd a cut of the money.

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