The IDPF’s Stupid Train Runs Express

The IDPF — International Digital Publishing Forum — has saddled the world with a trademark for an electronic book format that they’ve insisted should be ALL CAPS.

Hell, they even trademarked it that way:


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So what to make of their latest stupid move?

EPUB Logo Contest: Winning Design and Winner

Oh look! The new official logo has a lower-case e!

And hm, why does that craptastic logo remind me of something else?

Nice branding association there, IDPF. And so fitting too!

The IDPF is the Microsoft of electronic books.

They just don’t have any taste at all.

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