And now Cringely is Me-Too Media …
Forget all the BS spewing right now from the Apple camp. What’s really at the basis of this fight is the future of electronic books.
December 12th, 2009: The Ugliest Fight Ever: Apple Versus Google
The dividing line between Apple and Google will come down to books.
There are two vying eBook technical standards — one clearly owned by Adobe and the other not owned by Apple but Apple’s version is the most developed. Apple doesn’t feel the need to own the eBook standard, but they don’t want Adobe to own it, either.
November 2, 2009: Apple Will Break Open The Digital Book Floodgates
Let me spell out what this means.
You will not need a developer to create a digital book.
And here’s something I’ll wait for him and everyone else to catch up to six months from now:
January 23, 2010: Why The iTunes/App Store Model Will Ultimately Fail
Let me spell it out for you, that last one. Apple is not a stupid company. While everyone this week is talking about the Department of Justice and/or the Federal Trade Commission coming after Apple for Section 3.3.1, Apple already has an Exit Strategy for the endgame it already knows is inevitable.
It’s making the iTunes Store a licensed universal merchant platform, as I outline in that post.
Right now Apple is rolling through the media content business the way General Patton rolled through some battles in World War II.
The critical difference is …
Jobs knows what he is doing.
Media executives know how to pander to Wall Street.
Think of the ramifications.
And while everyone else sees Steve Jobs as some crazed greedy madman that puts past Microsoft practices to shame, I see what’s really going on here.
No one else has a vision of the future.
Steve Jobs does.
And he knows he can’t get all of us to that future through persuasion. Think of the Patton analogy up there. Did Patton negotiate with his troops — or just tell them what the hell to do?
So, like any good true leader, Jobs’ vision is not open to negotiation.
He will take us there whether we like it or not.
But once we get there, he will let go. That’s the Exit Strategy.
Will we like where we wind up? Well, it has to be a damned sight better than the crap we’ve had: Flash, Adobe Digital Editions, scrolling cluttered websites, and all the rest. It’s an entrenched swamp. And I’ll be glad to get the hell out of it.
One personal note: I am not John Gruber. I am not Apple’s Tokyo Rose or Apple’s bitch. Even though I see what’s going on, during this journey I still intend to scream bloody murder at Apple over Freedom of Expression. My allegiance is to writers, period.