Cassius Clay. At the height of the social unrest of the 1960s, he became a Muslim, changed his name to Muhammad Ali, and refused to be drafted to fight in Vietnam.
Rosa Parks. Refused to obey the city bus rules that blacks should sit in the back. Compounded her offense by refusing to relinquish her seat to a white man.
Apple used the bravery and struggles and dare-to-offend acts of these people in its ad campaigns.
Now Apple betrays their lives by engaging in book banning.
Update: Apple Rescinds Book Ban