That screensnap is from the iBooks Guided Tour video up at Apple.
What’s interesting is the list of Top Free Books to the right. All but one are recent titles.
Here’s the list:
Hot, Flat, and Crowded 2.0 is from Macmillan. The very same Macmillan that got into a pitched battle with Amazon a few weeks back. The same Macmillan whose CEO, John Sargent, said this:
There’s gonna come a point in time where I give it away for free and my sales don’t go up and then there’s gonna be a point in time when I give it away for free and I ain’t selling shit anymore.
So after that fight with Amazon, after kvetching about giving things away, he’ll put a big title up on the iBookstore for free?