I’ve seen several samples of iPad magazine proposals.
Most of them are just wrong.
First, your cover better show all the contents. If you think you can get away with the trick of print — exploitive blurbs only — you’re in for a rude awakening. Because people want to dive right in. They don’t want to open to a Cover and then have to go to a Table of Contents. The only format that needs a Table of Contents will be non-fiction books, period. Periodicals should have contents that are immediately apparent.
Second, your product is for reading. If you’re going to assault us with what you lot are calling Motion Covers, make them silent. That Sports Illustrated prototype cover that had all the player collisions, gruntings, crowd noises, etc — who the hell wants to be seated on a crowded jet and have some jock inflict that on us?! (Don’t tell me they can plug in earphones — they damn well won’t and I’m not giving them any chance to say Oops! in the future!)
Third, magazines are not TV or movies. If you’re really thinking you can have some atmospheric video to set the mood for an article, forget it. We don’t want or need such establishing shots. Embedded video should add to the content, be part of the content, not RAM-hogging and 3G download-defeating decoration.
Fourth, if your content scrolls, you’re dead. Don’t even bother trying to sell that effort to people. It won’t work. People are used to the print interface. This is why eBooks don’t scroll. Magazines shouldn’t, either.
What gets under my nose most of all is the slowness of Apple. Everyone out there is having to build custom tools to create these things. That shouldn’t be happening.
While Apple brought iWork’s Pages over to the iPad, it didn’t go far enough. As much as I want Pages to be a digital content creation platform, the way it currently handles multimedia elements is simply not good enough for digital content creation.
If Apple doesn’t get on the ball, Adobe is going to try to inflict that abomination AIR on everyone. That would retard the future of all digital content initiatives and create a chaotic market. Cross-platform “solutions” like that generally aim for the lowest common denominator and really go against the grain of why the iPad is full of Win.
And Steve Jobs knows what I mean too.