Jeff Gomez is not a compelling speaker.
But he has something Big to say.
What a hell of a presentation!
The first five minutes alone put a huge smile on my usually-dour face. It has everything in it!
1) Being an outsider
4) Gaming the System
5) Napoleon Hill’s “Seed of an Equivalent Benefit”
6) A chance encounter
7) Being reeled in
8) A life-changing revelation and
9) A life’s purpose discovered!
Watch it first and then see my words after the break.
There was one false note in that presentation and like a pebble trapped in my shoe, it irritated me until I found it, pulled it out, and examined it.
He dismisses hardware delivery devices.
This is a grave mistake when it comes to the iPad.
Because it turns out the iPad is the first true transmedia hardware platform.
I thought back to my own childhood and all of the effluvia I would accumulate from the TV shows I loved.
And I discovered that most of that material could now be created for and sold on the iPad.
Let me take an example most people will be familiar with: the Adam West 1960s Batman series.
There was the TV show. A movie. A 45rpm. Comic books. Trading cards. Captain Action figure costume. Colorform toys. Dinky/Corgi Toys. ViewMaster 3D reels. Puzzles. Cut-out dolls. Aurora models.
To mention just some of it.
All of those — every single one of them — could now be created for and sold on the iPad.
1, 2, 3) TV show/movie/45 rpm: These are simple. It’s what the iTunes Store already does.
Photo source: Cover Browser
4) Comic books: Publishers and creators are very excited about the iPad, for its larger screen makes it friendlier for their products.
Photo source: Photobucket
5) Trading cards: These would be trading cards 2.0. First, they can incorporate motion and sound. Second, they don’t have to use the scarcity model to drive sales (although they could, but don’t do that!). Trading cards were called that because of the scarcity model they were built on. It would be very difficult to collect a complete set. Kids weren’t interested in the scarcity, they wanted them as souvenirs.
Photo source: Captain Action Doll Batman Uniform
6) Captain Action figure: A digital action figure. One that can be costumed and then commanded to perform certain movements. Perhaps these could also borrow from Tamagotchi and other games and communicate via Bluetooth with other figures.
Photo source: Batman Colorforms
7) Colorform toys: A triumph of a child’s imagination over poor tools! These were stick-on vinyl cutouts that could be placed on top a background. It sounds dull but to a child with nothing else, it was very thrilling. This can be done on the iPad: Digital Colorforms. Perhaps they can also incorporate motion and sound too. And additional “cutouts” could also be marketed as extras.
Photo source: Corgi Toys Batmobile
8) Dinky/Corgi Toys: The Batmobile was the greatest Corgi Toy ever. A hunk of solid metal with top-flight manufacturing. But what did we do with it as kids? Played with it. A digital version could be driven down various street scenarios that could be sold as extras. If digital toy makers get together, maybe there could be interoperability between all of these toys too. Put the Captain Action figure in the Batmobile, for example.
Photo source: Batman ViewMaster!!!
9) ViewMaster 3D reels: Why not? 3D is a difficult thing to get right, but ViewMaster managed to put glorious depth into everything. Maybe kids could go to an Apple Store and pick up some free cardboard 3D red/blue glasses for their Digital ViewMaster?
Photo source: Puzzle Me This, Batman!
10) Puzzles: Of the jigsaw variety. These are still popular in the real world. What if each puzzle that was bought and solved could ultimately connect up with other puzzles to form one huge mega-puzzle?
Photo source Batman Bitty Doll Kit
11) Cut-out dolls: This may seem simplistic, but let’s think about different age ranges here. Very young children would have fun dressing up digital dolls.
12) Aurora models: Digital models that can be assembled. But beyond that point, enhancements and customizations could be marketed. Don’t just build a model of, say, the Batcave — add more stuff to it, sold extra, of course. Make it your Batcave. Things can be moved around and the kid could also “walk” through it and zoom in and operate things!
I’ve just shown how twelve things that used to exist in the outside world for me as a child can now be brought into the iPad itself.
And this is only the beginning.
There are things to be created I can’t even imagine.
These may seem like cheap spinoffs or just “merchandise,” but for a kid they are all part of the story too. To put it in today’s selfish DMCA lingo, it’s a way for kids to participate in the story without being illegal about it.
The key point about the iPad that differentiates it from a desktop computer is its portability. And it’s distinct from the iPhone because of screen size. As Jobs stated, it becomes an intimate experience.
Who will be inspired by it and become the next Jeff Gomez?