Raise your hand if you didn’t see this coming.
Those of you who never expected this, leave the Internet now!
Sunday, October 25th, 2009: The Secret Weapon Of Barnes & Noble
There has been plenty of coverage about the Barnes & Noble Nook eBook reader.
All of it has overlooked something that’s very important.
Barnes & Noble is also a publisher.
And now they’ve shown how they intend to be an ePublisher.
This is not the route I would have chosen for them, but like Sears and Kmart announcing this week they’re getting into the Cash For Gold business — it’s not really surprising to see Barnes & Noble doing a Cash For Words play like this. Except, you know, without giving away any of the actual cash in advance.
Things still to be learned:
All of you jumping on these bandwagons, good luck with sabotaging your long-term future thinking short-term moves like these are to your advantage!
You give up your autonomy, you weaken your brand, you risk premature overexposure, you undermine your ownership rights, and you wind up being an indistinguishable guppy lost in someone else’s fishbowl.
In short, exactly the kind of dismissable desperate moron Harlan Ellison rails about here:
Some of you writers out there braying about the alleged success you’re enjoying right now, come back in ten years and let’s see if you’re still around and still bragging about things.
I don’t think you will be.
And you will have created your regrets with no one else to blame.